#JogaNaPressão

Campaign carried out to promote a new line of pressure cookers from Brinox. We came up with a new concept related to the versatility of the product, which can be used when you're in a rush to prepare a recipe but also when the plan is to make something more elaborate. #JogaNaPressão (put it under pressure) is the solution for all these occasions. The project includes concept creation, art direction,  photography direction, content creation for digital platforms and graphic materials for point of sale.