Adê de Canela
Branding Project

For Adê de Canela, we developed a branding project that transforms ancestral spirituality into a bold, contemporary visual language. The challenge was to honor deep cultural roots inspired by Yoruba crowns and Brazilian folklore while creating a brand that feels modern and empowering. Our solution combined Adinkra-inspired symbols, a rich and tactile color palette, and a type system that bridges elegance and strength. The brand invites each wearer to step into a ritual of heritage and self-expression.